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ProstaLund, Inc.
Case story
After experiencing disappointing sales results through a major national Distributor,
ProstaLund decided to "go it alone" with a major twist. Instead of incurring
the full-scale costs of an office and overhead, esi's office and part time
staff manages administrative, marketing and sales support functions, while
full-time sales people are employed to get the CoreTherm to market. www.prostalund.com
Ads &
Printed Materials
Ads
- Urology Times & Contemporary Urology [pdf]
Brochure
- Leave Behind [pdf]
Patient
Brochure English [pdf]
Patient
Brochure Spanish [pdf]
Direct
Marketing - Meet us at AUA 2005 [pdf]
Many thanks
esi Techtrans!
After about two years ProstaLund moves out of our incubator, setting
up its own US office. Here a nice thank-you letter:
To
whom it may concern:
After nearly two
years with esi Techtrans, ProstaLund Inc. (PLI) is moving into our
own offices. When I was hired last summer as President of PLI, I took
over a fully operational organization created and incubated by esi.
Having an operational US subsidiary, with sales, marketing and warehouse
logistics, became imperative to ProstaLund, Inc. as we took over the
distribution of CoreTherm from ACMI. esi Techtrans, operating with
a lean staff, has been involved in all aspects of PLI's operation.
Besides setting up the legal, administrative and IT functions, esi
has assisted ProstaLund at trade shows, with direct marketing activities
and creating marketing materials and ads. esi furthermore recruited
experienced salespeople and was instrumental in the initial training
and support of this growing group. Now, with a strong base of customers
and growing sales, the organization has grown to 11 people and is
fully ready to move to our own office in Orlando, Florida.
It is always an
exciting challenge to head up a start-up organization. Having esi
Techtrans incubate PLI made my job much easier, saved ProstaLund time
and money and created a foundation for future growth.
We are grateful
for the services we have received from esi Techtrans and wish them
all the best in their future endeavors.
Best regards,
Curt Gorman
President
ProstaLund Inc.
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