Case Study - ProstaLund, Inc.










 

ProstaLund, Inc.

Case story
After experiencing disappointing sales results through a major national Distributor, ProstaLund decided to "go it alone" with a major twist. Instead of incurring the full-scale costs of an office and overhead, esi's office and part time staff manages administrative, marketing and sales support functions, while full-time sales people are employed to get the CoreTherm to market. www.prostalund.com

Ads & Printed Materials

Ads - Urology Times & Contemporary Urology [pdf]

Brochure - Leave Behind [pdf]

Patient Brochure English [pdf]

Patient Brochure Spanish [pdf]

Direct Marketing - Meet us at AUA 2005 [pdf]

 

Many thanks esi Techtrans!
After about two years ProstaLund moves out of our incubator, setting up its own US office. Here a nice thank-you letter:

To whom it may concern:

After nearly two years with esi Techtrans, ProstaLund Inc. (PLI) is moving into our own offices. When I was hired last summer as President of PLI, I took over a fully operational organization created and incubated by esi. Having an operational US subsidiary, with sales, marketing and warehouse logistics, became imperative to ProstaLund, Inc. as we took over the distribution of CoreTherm from ACMI. esi Techtrans, operating with a lean staff, has been involved in all aspects of PLI's operation. Besides setting up the legal, administrative and IT functions, esi has assisted ProstaLund at trade shows, with direct marketing activities and creating marketing materials and ads. esi furthermore recruited experienced salespeople and was instrumental in the initial training and support of this growing group. Now, with a strong base of customers and growing sales, the organization has grown to 11 people and is fully ready to move to our own office in Orlando, Florida.

It is always an exciting challenge to head up a start-up organization. Having esi Techtrans incubate PLI made my job much easier, saved ProstaLund time and money and created a foundation for future growth.

We are grateful for the services we have received from esi Techtrans and wish them all the best in their future endeavors.

Best regards,
Curt Gorman
President
ProstaLund Inc.

 


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